What could a credit card possibly have to say in social?
By taking inspiration from both Vine and Ernest Hemingway, we came up with #GoInSix, a campaign that highlights all the sights, sounds and tastes your Visa card can bring you with short, six-word stories and six-second videos.
#GoInSix helped Visa become one of the top ten most engaged brands on Facebook, and had bigger results than their established partnerships, all with less paid media.
It may not be a pizza-shooting tank, but I sure learned a lot about long-term digital campaigns, selling work to clients, and working your ass off. It helped shaped me into the creative I am today.