There was an idea…
My very first project with Disney was pretty special. As a lifelong Marvel fan, it was a huge dream fulfilled to be able to play with some of my favorite characters in a campaign that celebrated not just the stories I love, but the medium in which they came to life first: the comics.
It was also a huge leap in my professional career. This was my first time working on a global campaign with a staggering reach. We worked with an army of agencies and creative folks to bring this to life across broadcast, experiential, digital, social, OOH, and of course, retail.
It was also my first time working on a campaign from a client’s perspective. I did a couple drafts of the script and pitched some cutdown content, but my primary job was making sure our agencies were delivering work to our standards. It sure felt a lot different being on the other side of that coin.