As a precursor to our Fedconnect content campaign, we had an opportunity to create a Rick and Morty experience for the annual Adult Swim Drive-In and New York Comic Con. We worked with fabricators to create life-sized Galactic Federation prison pods, and allowed fans to show solidarity with their favorite inter-dimensional prisoner.
At the event, fans received two personalized photos: one with just themselves and Rick, and another panorama featuring a friend. They also received a code where they could find their photo online at prison.galacticfederation.com, where they could browse the federation’s entire prisoner database, as well as see their full booking information, including the accused crime!
This was another opportunity for me to influence the Rick and Morty canon, including naming the various alien species seen in the background, as well as planets.