As the official pizza of the new live-action Teenage Mutant Ninja Turtles film, Pizza Hut had an opportunity to prove to the world that we knew the Turtles inside and out.
So we decided to create a reboot all our own: the infamous Pizza Thrower from the original 1989 TMNT toy line.
We created a life-size replica at San Diego Comic Con that stood over ten feet and shot 16’’ foam rubber weaponized pizzas over 30 feet.
The internet really liked it.
Editor’s Choice – Creativity Online
“This one makes so much sense it hurts a little bit” – AdWeek