The [as] keyboard pushes the limits of what branded keyboards can be. We made the most of Apple’s limited API access and included not just over 200 emoji, but GIFs, sound bytes, and a bump builder that created custom animated messages inside the keyboard.
My biggest role in this project was coming up with the actual emoji to represent in the keyboard. I worked with the designers to bring them to life.
That’s right, my job was to make up emoji and watch talented people make them for me. I should probably retire now.
I also handled all marketing and promotional ideas. We created sets of static content and video promos for the app and the iMessage update, along with beautiful hard-enamel pins to give away at events. And speaking of events…
